On-Demand Webinar: Creating Killer Content

Click here to view this message in a browser window.   With the rise of content marketing, the rate at which content is produced and distributed has vastly increased, and your customers are bombarded with a virtual buffet of content and media on the daily. So how do you stand apart? How do you develop attention-grabbing content that will generate those allusive lead conversions? Join Linda West, Manager of Demand Generation and Leo Merle, Marketing Programs Manger, both of Act-On Software, to learn the recipe for creating killer marketing content. This session will cover: Identifying the right buyer persona characteristics to influence content topics Pinpointing corporate and product values that need to be communicated Finding the sweet spot: overlap between persona characteristics and product values Developing tone and keeping it consistent And so much more!  Linda West Manager, Demand Generation  Act-On Software  Leo Merle Marketing Programs Manager  Act-On Software View Now     Copyright © 2014 Integrated Marketing Summit Our address is 12528 West 77th Street, Lenexa, Kansas 66216, USA   If you do not wish to receive future email, click here. (You can also send your request to Customer Care at the street address above.)